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from Fall Guys show that the gradually increases across the rounds. In terms of the game's challenge and
difficulty, PUBG and Fortnite become less difficult throughout the game while Fall Guys become more and
more challenging. The constant shift in difficulty in the games causes the player to enjoy the game. Although
PUBG and Fortnite are difficult initially, it is still very popular to kids despite the challenge. Therefore, the
fluctuation makes the game popular to both players and viewers even after years of the game's launch. The
momentum also showed an increasing trend throughout the game and decreased from Fortnite having a sharp
increase and decrease of momentum at phase 4. This condition shows that the player's engagement increases as
they play the game despite reducing the difficulty in PUBG and Fortnite. It explains why players get addicted
to battle royale games despite it being difficult to win as they would like to achieve a higher stage each time
they play, increasing their retention of the game.

4. Conclusion

The popularity of battle royale games maintained its popularity throughout the test of time and remains one
of the most profitable game genres in 2021, with a few more titles will be launched this year (Christopher
Livingston, 2021). This genre's popularity was justified from this study where all three games increase
throughout the game and approach the zone value of 0.07 at the ending stages of the game. The change in
difficulty as the game progresses helps to make players engaged throughout the game and come back for another
round when they are done. The momentum also shows a general increase throughout the games, making it a
very engaging experience for players. Hence, the games become more exciting and engaging to the players as
they survive through each round, giving them the thrill of achieving a higher position. In the future, it would be
interesting to compare with a variety of newer battle royale games to see if the trend consistent and analyze the
e-sports capability of this genre compared to other popular e-sports such as Dota 2, League of Legends, and
Counter-Strike.

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Artificial Intelligence in the 4th Industrial Revolution